اثرات بالقوه توسعه کانال‌های مختلف بازاریابی بر کاهش ضایعات در زنجیره تأمین سبزیجات برگی در استان کرمانشاه

نوع مقاله : مقالات پژوهشی به زبان انگلیسی

نویسندگان

• مصطفی مرادی ¹
• حسین شعبانعلی فمی ¹
• علی‌اکبر براتی ¹
• رضا صالحی محمدی ²

¹ گروه مدیریت و توسعه کشاورزی، دانشگاه تهران، تهران، ایران

² گروه مهندسی علوم باغبانی و فضای سبز، دانشگاه تهران، تهران، ایران

https://doi.org/10.22067/jead.2023.84194.1216

چکیده

سالانه تقریباً یک‌سوم کل مواد غذایی تولید شده برای مصرف انسان به دلایل مختلف به ضایعات تبدیل می‌شود. این میزان اتلاف پیامدهای منفی قابل‌توجهی بر محیط‌زیست، اقتصاد و جامعه دارد. مطالعات متعددی سیاست‌های مختلفی از جمله استفاده از راهکارهای فنی برای کاهش ضایعات مواد غذایی پیشنهاد کرده‌اند. با این حال، تردید در اثربخشی و پیامدهای ناخواسته اجرای این راهکارها موجب تأکید محققان بر رویکردها و مداخلات مبتنی بر بازار برای کاهش ضایعات شده است. بر این اساس، مطالعه حاضر با هدف برآورد ضایعات و بررسی پتانسیل‌های بالقوه توسعه کانال‌های مختلف بازاریابی به‌عنوان اشکالی از رویکردهای مبتنی بر بازار بر کاهش ضایعات در سراسر زنجیره تأمین سبزیجات برگی در استان کرمانشاه انجام شد. بدین منظور با استفاده از مرور ادبیات و مصاحبه با متخصصان و کنشگران کلیدی زنجیره تأمین یک مدل پویایی سیستم ضایعات در زنجیره تأمین سبزیجات برگی در استان کرمانشاه توسعه داده شد. ابزار جمع‌آوری داده‌های تحقیق پرسشنامه بود. جامعه آماری این مطالعه شامل دو گروه از متخصصان موضوعی و کنشگران زنجیره تأمین زنجیره تأمین سبزیجات برگی بود. در مجموع، 22 متخصص و 728 کنشگر از مراحل مختلف زنجیره تأمین مورد مطالعه قرار گرفتند. بر اساس نتایج، سالانه تقریباً 31.000 تن (39 درصد) از تولیدات سبزیجات برگی در سراسر زنجیره تأمین به ضایعات تبدیل می‌شود. پیش‌بینی روند آینده ضایعات نیز نشان می‌دهد که در صورت تداوم وضعیت فعلی، میزان ضایعات در دهه‌های آینده همچنان افزایش خواهد یافت. نتایج شبیه‌سازی سناریوهای تحقیق نشان داد که توسعه صنایع فرآوری، ضایعات کل در زنجیره تأمین سبزیجات برگی را از تقریباً 31.000 تن به حدود 20.000 تن در سال کاهش می‌دهد. بنابراین، لازم است که سیاست‌ها و برنامه‌های دولت در زمینه مبادله سبزیجات برگی در منطقه مورد مطالعه بر حمایت از کسب‌وکارهای مرتبط با صنایع فرآوری سبزیجات برگی و ایجاد زیرساخت‌های اولیه مورد نیاز این صنایع متمرکز شود.

کلیدواژه‌ها

• زنجیره غذا
• سبزیجات برگی
• ضایعات غذا
• کانال‌های بازاریابی
• مدلسازی پویایی سیستم

موضوعات

• توسعه کشاورزی و روستایی

عنوان مقاله [English]

The Potential Effects of Developing Different Marketing Channels on Waste Reduction in the Leafy Vegetable Supply Chain in Kermanshah Province

نویسندگان [English]

• M. Moradi ¹
• H. Shabanali Fami ¹
• A. Barati ¹
• R. Salehi Mohammadi ²

¹ Department of Agricultural Management and Development, Faculty of Agriculture, University of Tehran, Tehran, Iran

² Department of Horticultural Sciences, Faculty of Agriculture, University of Tehran, Tehran, Iran

چکیده [English]

Every year, approximately one-third of the total food produced for human consumption is lost or wasted due to various reasons. This level of wastage has substantial adverse impacts on the environment, economy, and society. Numerous studies have proposed various policies to address the issue of food waste, such as incorporating technology into existing supply chains. However, concerns about their effectiveness and unintended consequences have led researchers to emphasize market-based approaches for waste reduction. The present study was carried out to estimate waste and investigate the potential for developing different marketing channels as market-based approaches to reduce waste in the leafy vegetable supply chain in Kermanshah province. To achieve this purpose, a system dynamics modelling of the waste system in the leafy vegetable supply chain was developed by using the literature review and interviews with experts and stakeholders. The tool for collecting research data was a questionnaire. The statistical population of this study is two groups including 22 experts and 728 actors in the leafy vegetable supply chain. Based on the findings, around 31,000 tonnes (39%) of leafy vegetables are wasted annually across the supply chain. The research scenarios indicate that the establishment of processing industries will effectively decrease the overall waste of leafy vegetables from around 31,000 tons to approximately 20,000 tons annually. Therefore, government initiatives and policies in the field of leafy vegetable exchange in the study area must focus on supporting businesses associated with leafy vegetable processing industries and establishing infrastructure prerequisites for these industries.

کلیدواژه‌ها [English]

• Food chain
• Food waste
• Leafy vegetables
• Marketing channels
• System dynamics modeling

©2023 The author(s). This is an open access article distributed under Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source.

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