Investigating Price Risk’s Effect on Marketing Margin of Meet in Iran

Document Type : Research Article

Authors

H. Shahbazi

M. Kavoosi Kalashami

Gh.R. Peykani

Z. Abbasi Far

Agriculture Economics, Department of Agriculture Economics, University of Tehran

https://doi.org/10.22067/jead2.v1388i1.2070

Abstract

Abstract
Marketing element’s contrastive behaviors toward price risk had considerable effect on marketing margin in a way that transferring increase in price to final consumer, reduces purchasing power and so consumption amounts of consumers. Present study evaluated effective parameters on marketing margin in 2 level of ranch-processing and processing- retail of beef and lamb with consideration of risk effect and risky behavior and also demand and supply sides variables from 1997 - 2003. The Results revealed that, Also, elasticity of price risk variable (price fluctuation) in slaughterhouse and retail levels respect to farm-slaughterhouse and slaughterhouse-retail marketing margin for beef, equal to 0.51 and 1.78, respectively and for lamb obtained 0.03 and 0.54.

Keywords

Price risk

Marketing margin

Meet

Iran

20.1001.1.20084722.1388.23.1.9.5

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