Evaluation of Factors Affecting Willingness to Use of Organic Products in Mashhad County

Koocheki, A.R.; Mansori, H.; Ghorbani, M.; Rajabzadeh, M.

doi:10.22067/jead2.v0i0.29424

Evaluation of Factors Affecting Willingness to Use of Organic Products in Mashhad County

Document Type : Research Article

Authors

A.R. Koocheki ¹

H. Mansori ²

M. Ghorbani ²

M. Rajabzadeh ³

¹ Agronomy and Plant Breeding Department, College of Agriculture, Ferdowsi University of Mashhad

² Agricultural Economics Department, College of Agriculture, Ferdowsi University of Mashhad

³ Kheradgerayan Motahar Institute of Higher Education

https://doi.org/10.22067/jead2.v0i0.29424

Abstract

The purpose of this study was to determine the effective variables on consumers’ willingness to use organic products, as the final component of the food chain from production to consumption,. Data was collected by questionnaire from 200 consumers in Mashhad county and the discriminate analysis was used to find out the most imprtant factors to distinguish between two groups: the ”consumers with willingness to consume” and the opposite group.Results indicated that “consumer’s awarness of the nutritive value of organic products” was the most important factor on raising a consumer’s tendency to buy organic products. Therefore, raising public awareness about the nutritive value of organic products develops and improves this sector as well as the consumption of safe foods.

Keywords

Nutrition value

Organic product

Safe food

Consumer’s willingness