The Potential Effects of Developing Different Marketing Channels on Waste Reduction in the Leafy Vegetable Supply Chain in Kermanshah Province

Document Type : Research Article-en

Authors

• Mostafa Moradi ¹
• Hosein Shabanali Fami ²
• Aliakbar Barati ²
• Reza Salehi Mohammadi ³

¹ Department of Agricultural Management and Development, Faculty of Agriculture, University of Tehran, Alborz, Iran.

² Department of Agricultural Management and Development, Faculty of Agriculture, University of Tehran, Tehran, Iran

³ Department of Horticultural Sciences, Faculty of Agriculture, University of Tehran, Tehran, Iran

https://doi.org/10.22067/jead.2023.84194.1216

Abstract

Every year, approximately one-third of the total food produced for human consumption is lost or wasted due to various reasons. This level of wastage has substantial adverse impacts on the environment, economy, and society. Numerous studies have proposed various policies to address the issue of food waste, such as incorporating technology into existing supply chains. However, concerns about their effectiveness and unintended consequences have led researchers to emphasize market-based approaches for waste reduction. The present study was carried out to estimate waste and investigate the potential for developing different marketing channels as market-based approaches to reduce waste in the leafy vegetable supply chain in Kermanshah province. To achieve this purpose, a system dynamics modelling of the waste system in the leafy vegetable supply chain was developed by using the literature review and interviews with experts and stakeholders. The tool for collecting research data was a questionnaire. The statistical population of this study is two groups including 22 experts and 728 actors in the leafy vegetable supply chain. Based on the findings, around 31,000 tonnes (39%) of leafy vegetables are wasted annually across the supply chain. The research scenarios indicate that the establishment of processing industries will effectively decrease the overall waste of leafy vegetables from around 31,000 tons to approximately 20,000 tons annually. Therefore, government initiatives and policies in the field of leafy vegetable exchange in the study area must focus on supporting businesses associated with leafy vegetable processing industries and establishing infrastructure prerequisites for these industries.

Keywords

• Food chain
• Food waste
• Leafy vegetables
• Marketing channels
• System dynamics modeling

Main Subjects

• Agricultural and Village Development

©2023 The author(s). This is an open access article distributed under Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source.

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