مؤلفه ‏های مؤثر بر ترجیحات مصرف میوه و سبزیجات ارگانیک در مشهد

نوع مقاله : مقالات پژوهشی

نویسندگان

1 دانشگاه فردوسی مشهد

2 موسسه آموزش عالی خردگرایان مطهر

چکیده

کشاورزی ارگانیک در ساده‌ترین تعریف به عنوان کشاورزی بدون افزودن مواد شیمیایی صنعتی تعریف شده است. با وجود گسترش شناخت و درک فواید تولید و مصرف محصولات ارگانیک در سال‌های اخیر، توسعه بازارهای این نوع محصولات نیازمند بررسی، تحلیل و شناخت الگوهای رفتاری مصرف کنندگان در طرف تقاضا است. در این مقاله تلاش شده است تا با بکارگیری یک الگوی پروبیت دو معادله‌ای با ساختار معادلات به ظاهر نامرتبط، مؤلفه‏های مؤثر بر ترجیحات مصرف کنندگان برای میوه و سبزیجات ارگانیک شناسایی شود. داده های مورد استفاده از طریق تکمیل پرسشنامه در میان 200 مصرف کننده در شهرستان مشهد در سال 1391 جمع آوری شده‎اند. نتایج نشان داد تحصیلات مصرف‌کننده، اطلاع از عرضه محصول، اهمیت ظاهر محصول و اهمیت ارزش غذایی از نظر مصرف کننده، متغیرهایی هستند که به صورت معنی دار بر احتمال وقوع همزمان تمایل به پرداخت برای میوه و سبزیجات ارگانیک مؤثرند.

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