واکاوی قصد رفتاری پسته‏کاران شهرستان اردکان به سمت تولید ارگانیک: کاربست نظریه تجزیه رفتار برنامه‎ریزی شده

نوع مقاله : مقالات پژوهشی

نویسندگان

• طاهره شرقی ¹
• مجتبی رضایی احمدآبادی ²

¹ استادیار گروه کشاورزی، دانشگاه پیام نور، تهران، ایران

² دانشکده کشاورزی، دانشگاه پیام نور، تهران، ایران

10.22067/jead.2023.77473.1142

چکیده

روند توسعه کشت ارگانیک در ایران وضعیت مطلوبی ندارد و این در حالی است که غذاهای آلوده به انواع مواد شیمیایی تأثیر ناخوشایندی را بر سلامت عمومی جامعه دارد. از آنجایی که هر گونه تغییر در بکارگیری مواد شیمیایی در کشاورزی باید با بررسی رفتار کشاورزان باشد. بنابراین، هدف مطالعه حاضر واکاوی قصد رفتاری برای تولید محصول ارگانیک در سطح 5200 نفر پسته‎کار شهرستان اردکان استان یزد با بهره‎گیری از نظریه تجزیه رفتار برنامه‎ریزی شده بود. این تحقیق به روش پیمایشی اجرا شد. بر اساس فرمول کوکران حجم نمونه 358 نفر تعیین گردید. با توجه به توزیع و پراکندگی پسته‎کاران در بخش‎های مختلف از نمونه‎گیری چند مرحله‎ای تصادفی استفاده شد. روایی ظاهری و محتوایی پرسشنامه توسط پانلی از متخصصان دانشگاهی در بخش‎های باغبانی، توسعه کشاورزی، گیاهپزشکی و روانشناسی و همچنین کارشناسان خبره جهادکشاورزی شهرستان مورد تأیید قرار گرفت. پایایی ابزار از طریق پایلوت تست مورد بررسی قرار گرفت. ضریب آلفای کرونباخ از 649/0 تا 836/0 بدست آمد که بیانگر پایایی قابل قبول است. برای تحلیل داده‎ها از نرم افزار SPSS₂₂ و SmartPLS₂ استفاده شد. نتایج نشان داد که مهمترین عامل در قصد رفتار تولید پسته ارگانیک به ترتیب متغیرهای هنجار ذهنی (362/0=β) و کنترل رفتار درک شده (185/0=β) است. همچنین نتایج پژوهش حاضر نشان داد که به دلیل عدم قابلیت سازگاری روش‌ها و اصول تولید ارگانیک در باغات پسته با ارزش‌ها و نیازهای کشاورزان از جمله عدم وجود بازار پسته ارگانیک، هزینه‌های تولید پسته ارگانیک و تمایل کم مصرف‌کننده به پرداخت بالاتر برای خرید پسته ارگانیک، ناسازگاری رقم، کیفیت آب و خاک باغات پسته با روش‌های تولید ارگانیک و همچنین عدم سهولت کاربرد روش‎های تولید ارگانیک در باغ، نگرش آن‌ها در بکارگیری این نوع روش‎ها در باغ معنادار نشد. با توجه به نتایج پیشنهاد می‌گردد که که تدابیر لازم حمایتی از طرف دولت در زمینه پوشش هزینه‌های اجرایی تولید پسته ارگانیک تا مرحله دستیابی پسته‌کاران به بازارهای محصولات ارگانیک در داخل و خارج کشور ایجاد گردد. همچنین در این راستا پیشنهاد می‎گردد سازمان ترویج دوره‎های آموزش را با توجه به تنوع در کیفیت آب، خاک و رقم پسته به گونه‎ای برگزار نماید تا کشاورزان ضمن ارتقا و بهبود دانش در خصوص نحوه تولید محصول ارگانیک، سهولت بکارگیری این نوع روش‎ها و مدیریت آن را در باغ درک نمایند. 

کلیدواژه‌ها

• پسته ارگانیک
• قصد رفتاری
• کنترل رفتار درک شده
• نگرش
• هنجار ذهنی

موضوعات

• توسعه کشاورزی و روستایی

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