Document Type : Research Article
Authors
1 Shahid Bahonar university of Kerman
2 Department of Management and Accounting, Imamreza University, Mashhad
3 Department of Economic, Faculty of Economic and Administrative Sciences, Ferdowsi University of Mashhad
Abstract
Abstract
The objectives of this study were to identify the strengths (S), weaknesses (W), opportunities (O) and threats (T) in producing milk in the province of Sistan and Baluchestan . Furthermore, the study attempted at developing strategies towards effective management of in the milk production. Under the current situation, the study data was collected using questionnaires responded by three groups including officials with 20 respondents, dairymen with 40 respondents and graduate students with 40 respondents. Analyzing the collected data, 10 strengths, 18 weaknesses, 10 opportunities and 13 threats in the context of 12 dimensions, including policy and management, financial performance, investment /Inventory, productivity, land and pastures, Animal Health, family and lifestyle, and climate, was evaluated. For each of the strengths, weaknesses, opportunities and threats, total weight, the average of their relative weights and the ranks were calculated. The SWOT matrix was established to determine the SO, WO, ST and WT strategies. Furthermore, in order to finalize the priorities, the important coefficients were considered between zero to one for the three groups of officials (0.5), livestock (0.3) and graduate students (0.2). Components of the low mortality rates presented the most strength, while the livestock investment rates had less priority. In addition, components of milk demand among households and intermittent droughts presented major opportunities and threats, respectively. Furthermore, the fuzzy AHP model was used for strategic prioritization. It was concluded that, in the study region, SO strategies for improving farm management had the highest priority.
Keywords: SWOT model, Fuzzy AHP, Strategic planning, Milk production plants, The sistan, Baloochestan province
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