Journal of Agricultural Economics & Development

Abstract Abstract
The main aim of the paper is to determine the marketing efficiency of poultry industry in Karaj. In this research the marketing margin and the marketing efficiency of poultry market in different level of the market in Karaj was calculated. The results showed that slaughter houses gain the main part of marketing margin and marking profit. The share of slaughter house was more that 50 percent. The results also indicated that the share of producers from marketing profit was less than 10 percent. Whereas the ratio of producer price to consumer price was 68 percent. This implies that the production cost is relatively high. Market efficiency was also computed and it was less than one. This means that chicken meat market is operating inefficiently. It was suggested that some policy issues should be taken to improve market efficiency.

Abstract Abstract
Marketing element’s contrastive behaviors toward price risk had considerable effect on marketing margin in a way that transferring increase in price to final consumer, reduces purchasing power and so consumption amounts of consumers. Present study evaluated effective parameters on marketing margin in 2 level of ranch-processing and processing- retail of beef and lamb with consideration of risk effect and risky behavior and also demand and supply sides variables from 1997 - 2003. The Results revealed that, Also, elasticity of price risk variable (price fluctuation) in slaughterhouse and retail levels respect to farm-slaughterhouse and slaughterhouse-retail marketing margin for beef, equal to 0.51 and 1.78, respectively and for lamb obtained 0.03 and 0.54.