V. Azizi; M. Nikooy; M. Khaledi
Abstract
This study was conducted at the aim of determining development strategies for marketing healthy food products. The study data was collected by conducting field survey and compeleting a questionnaire. Using simple random sampling, about 400 Hamedan citizens were selected in 2013. The data analysis was ...
Read More
This study was conducted at the aim of determining development strategies for marketing healthy food products. The study data was collected by conducting field survey and compeleting a questionnaire. Using simple random sampling, about 400 Hamedan citizens were selected in 2013. The data analysis was conducted by ordinal Logit model with method of maximum Likelihood. According to the results, 32 percent of people do not tend to shopping healthy food products, 34.3 percent of people ignored shopping of healthy food products, 33.8 percent of them tend to shopping of healthy food products. The results of estimating the ordinal Logit model presented that strategies such as cognition indicators, environment lover, Advertising and Information, Education, Supportive and monitoring facilities, structural and Service facilities and economic indicator should be considered as marketing strategies to develop healthy food products. In order to develop the healthy food market, the long term programs in the three sectors of products, consumption and marketing should be considered from specific purposes.
M. Khaledi; M. Shokat Fadaei; F. Nekoofar
Abstract
Abstract The main aim of the paper is to determine the marketing efficiency of poultry industry in Karaj. In this research the marketing margin and the marketing efficiency of poultry market in different level of the market in Karaj was calculated. The results showed that slaughter houses gain the main ...
Read More
Abstract The main aim of the paper is to determine the marketing efficiency of poultry industry in Karaj. In this research the marketing margin and the marketing efficiency of poultry market in different level of the market in Karaj was calculated. The results showed that slaughter houses gain the main part of marketing margin and marking profit. The share of slaughter house was more that 50 percent. The results also indicated that the share of producers from marketing profit was less than 10 percent. Whereas the ratio of producer price to consumer price was 68 percent. This implies that the production cost is relatively high. Market efficiency was also computed and it was less than one. This means that chicken meat market is operating inefficiently. It was suggested that some policy issues should be taken to improve market efficiency.
S.S. Hosseini; M. Khaledi; M. Ghorbani; E. Hassanpour
Abstract
AbstractThis study is conducted to examine the transaction costs of obtaining credit from Bank Keshavarzi (BK). High transaction costs are stated as an important factor that limits rural households to access credit in rural areas in developing countries. The data collected from the bank and also by a ...
Read More
AbstractThis study is conducted to examine the transaction costs of obtaining credit from Bank Keshavarzi (BK). High transaction costs are stated as an important factor that limits rural households to access credit in rural areas in developing countries. The data collected from the bank and also by a survey in a multi-stage sampling technique in 1383-1384. After estimating transaction costs of borrowing and lending, the econometric models used to determine the factors that affect the transaction costs of access to credits. The results highlight the importance of transaction cost in the borrowing and lending process. The results reveal that the transaction costs of gaining credit are equivalent to 915510 Rials, that is, an additional 2.68 percent annual interest cost. The average transaction costs of credit supply by BK is 3.4 percent of total costs. The econometric results showed that the size of loan and the experience, education level and information of the borrower are important determinants of the transaction costs.JEI Classification: G21, G28
