سید حسین محمدزاده علیرضا کرباسی حسین محمدی


در راستای کاهش وابستگی اقتصاد ایران به صادرات نفت¬خام و چرخش به¬طرف اقتصاد چند محصولی در صادرات، جهت¬گیری سیاست¬های صادراتی باید به سود صدور کالاهای غیرنفتی از جمله صادرات محصولات کشاورزی تغییر یابد. گیاهان دارویی یکی از اقلام مهم صادراتی بخش کشاورزی است که در سال¬های اخیر علی¬رغم افزایش سطح زیرکشت و تولید، صادرات هم¬پای آن رشد نداشته است. استان خراسان¬رضوی یکی از استان¬های پیش¬رو در تولید و تجارت گیاهان دارویی به¬حساب می¬آید. امروزه تعیین نوع استراتژی ورود به بازارهای خارجی با توجه به شرایط بازار، یکی از مهم¬ترین عوامل مؤثر بر توسعه صادرات بخصوص در بخش کشاورزی به¬حساب می¬آید. این مطالعه بر آن است تا به بررسی عوامل مؤثر بر انتخاب نوع استراتژی ورود به بازارهای خارجی گیاهان دارویی شرکت¬های صادرکننده استان خراسان¬رضوی بپردازد. بر این اساس آمار و اطلاعات لازم از طریق تکمیل 64 پرسشنامه از شرکت¬های صادرکننده گیاهان دارویی منتخب استان خراسان رضوی (زعفران، گل محمدی، زیره سبز و آویشن) در طی دوره زمانی 1395- 1390 بپردازد. استراتژی¬های ورود به بازارهای خارجی به سه دسته استراتژی صادراتی، استراتژی غیرصادراتی و استراتژی بینابینی تقسیم شد. نتایج برآورد الگوی پانل لاجیت چندگانه نشان داد که اندازه شرکت، تجربه صادراتی، ریسک¬های صادراتی (ریسک سیاسی، ریسک قیمتی، ریسک بازاری و ریسک برگشت پول)، تحریم¬ها، آمیخته¬های بازاریابی، تحقیق وتوسعه، تنوع مقاصد صادراتی، داشتن برند معتبر و جذابیت مکان از عوامل اثرگذار بر انتخاب نوع استراتژی ورود به بازارهای خارجی گیاهان دارویی منتخب استان می¬باشند.

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ارجاع به مقاله
محمدزادهس. ح., کرباسیع., & محمدیح. (۱۳۹۷-۰۵-۱۷). عوامل مؤثر بر انتخاب استراتژی¬های ورود به بازار خارجی گیاهان دارویی مطالعه موردی: استان خراسان رضوی. پژوهش های اقتصاد و توسعه کشاورزی, 32(2), 185-197. https://doi.org/10.22067/jead2.v32i2.72980
نوع مقاله
علمی - پژوهشی

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